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Friday, January 30, 2015

Antiquorum Auctioneers to Launch Online Watch Store and Welcome Watch Expert Geoffroy Ader




Press Contact: Michelle R. Halpern
Email: Mhalpern@antiquorum.com
Tel. (212) 750 -1103


Antiquorum Auctioneers to Launch Online Watch Store and Welcome Watch Expert Geoffroy Ader





Antiquorum Auctioneers, the world’s premier auction house of modern & vintage timepieces, is delighted to announce that they will add an online retail arm,“Antiquorum Online” to their world renowned timepiece auction business. The online store will present clients with an alternative to the traditional auction model and offer fine and rare timepieces from leading brands for immediate purchase throughout the year.


In todays busy world, Antiquorum recognizes the need for clients to buy and sell timepieces on their own schedule, while maintaining the security of doing business with a trustworthy source. This new platform will offer clients the opportunity to purchase outstanding examples of fine and rare timepieces at their convenience, 24 hours a day, seven days a week.


Antiquorum clients will enjoy the user friendly platform that will make buying and selling timepieces a quick and easy process.  Antiquorum Online will offer competitive commission rates, appealing to watch collectors at all levels, whether a novice or seasoned collector. Most importantly, clients will feel confident in knowing that all timepieces presented, come from a selection of trusted sellers and have been examined by an Antiquorum watch expert.


Heading up Antiquorum Online will be Geoffroy Ader, a specialist in the international watch auction business with vast experience. Born into a Parisian family of auctioneers, he started his career twenty years ago with a special focus on watches, and has earned the recognition as one of the leading authorities in the auction industry. He has sold many of the world’s finest and historical timepieces at prestigious auction houses around the world. In addition, he has written articles and books about watches and the auction market; and has organized several conferences on watch collecting.


Giulio De Lucia, CEO of FIDES Business Partner and Antiquorum board member notes,“We are delighted to welcome Geoffroy Ader to the Antiquorum team and embark on this exciting retail venture which will offer our clients a new platform for buying and selling exceptional timepieces from across the globe. We are confident that Mr. Ader together with our team of experts will provide clients with a fantastic retail experience that will complement our traditional auctions.


Geoffroy Ader is delighted to take on his new role as Managing Director of Antiquorum Onlineand remarks, “with twenty years of expertise in the watch auction market, a family tradition of auctioneers since 1930, I’m pleased to join the Antiquorum  team and develop  ̔Antiquorum Online, a new digital market place for collectors from around the globe. In today’s world of technology, it is important to understand that innovation and knowledge will be the pillars of success for tomorrow’s collectors.  Our objective with Antiquorum’s new online platform is to offer clients an unparalleled retail experience with the added security that comes with over forty years as the world's premier watch auctioneers.


Evan Zimmermann, President& CEO of Antiquorum comments,“we are pleased to continue to offer our clients new ways in which to engage in the ever exciting world of  horology. It gives us great pleasure to present our clients with a new platform that allows them to add to their timepiece collections at any time of the day or night.